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Now I want to talk to you about a critical key to your Expert Celebrity brand. Whatever you do, whether it is a product, or a program, a live event, a book, an e-book, a video, audio or anything else—you want to figure out how to create a flowing river of sales, not simply a one-time event, or what I call a one-off. A one-off pays you once. That's not the ideal. You want everything you do to be duplicable and reproducible.